This most luxurious shampoo incorporates Shine Memory, to reactivate the shine in a pet's coat. Awapoochi Shampoo is a unique formula of Hawaiian Awapuhi extract and exotic botanical blend that continues to bring back the shine for several days after the initial shampooing by simply brushing. Awapoochi is the only shampoo available with Shine Memory and it is Paraben and EDTA free, which means itÌ s also more gentle for pets.